This is a client project I’ve done in the MFA program in Interaction Design at School of Visual Arts. I worked with two teammates on the challenge to design a banking application for JPMorgan Chase. Chase Digital sought to discover and serve the needs of unbanked Millennials whose behaviors defy historic banking use cases. Our solution won the 2017 Top Solution Award, SVA IXD.
Time and duration: From September 2017 to December 2017
My Role and responsibilities: In a team of three, I performed revelatory ethnographic research, identify essential problems and provide solutions in a strategic and innovative way.